THE Upper Hunter will be featured in a special episode on Channel Seven’s popular travel show Sydney Weekender, thanks to a NSW Government initiative to promote rural and regional NSW’s top tourism destinations.
Show presenter Felicity Urquhart travels to Scone and Jerrys Plains to experience some of the area’s best food and wine offerings at The Cottage Scone and Vines at Hollydene.
Upper Hunter MP Michael Johnsen said the filming opportunity was secured by the NSW Government’s tourism and major events agency, Destination NSW.
“Growing tourism in rural and regional NSW is a key priority for the government and as the Member for Upper Hunter, I’m committed to ensuring our local regions reaps the benefits of our record investment in the industry,” he said.
“Our region’s beautiful food and wine continue to attract visitors far and wide.
“I am delighted that Sydney Weekender will be showcasing our local tourism attractions to its massive television audience.”
Mr Johnsen said the initiative was part of the NSW Government’s strategy to double overnight visitor expenditure in NSW by 2020.
“Securing media coverage, including segments on popular TV shows like Sydney Weekender, helps to promote our state’s great tourism products to a wide audience,” he added.
“It also inspires people to look to rural and regional NSW when planning their next holiday.
“In the year ended March 2017, there were 307,000 international and domestic overnight and day trip visitors to the Upper Hunter Shire LGA, who spent $50 million in the area.
“The partnership with Sydney Weekender helps shine a bright light on the vast array of attractions, activities, landscapes and produce on offer across regional NSW.
“This episode will remind viewers that the Upper Hunter offers world-class food and wine.”
The instalment is one of six Destination NSW specials airing on Sydney Weekender during 2017.
Tune into the Seven Network on July 16 at 5.30pm to watch the episode.
Meanwhile, The Cottage has been selected as a finalist in the Hunter Business Awards, to be held in Newcastle on Thursday, August 31.