WHEN National Rugby League’s (NRL) Todd Greenberg made a surprise appearance in Scone in August, he admitted to being moved by the community’s spirit.
Rallying behind the Where There’s A Will (WTAW) foundation’s special Group 21 round, Greenberg said the commitment to mental health education in the area, via WTAW, really “struck a chord” with him.
Now, the NRL boss is set to make another appearance later this month, this time to inspire pride and celebration within the local community.
He will play an important part in the region’s Australia Day celebrations on January 26 – volunteering his time as the Australia Day Ambassador in Scone and Aberdeen.
Locals will have the opportunity to meet and listen to Greenberg speak about his achievements and the vast opportunities Australia offers.
The NRL runs the world’s premier Rugby League competition, the Telstra Premiership, which comprises of 16 teams from Australia and New Zealand and is responsible for the Australian Kangaroos and Jillaroos representative teams.
It also runs the annual three‐match Holden State of Origin series between New South Wales and Queensland which is the most watched show on television in Australia.
As CEO, Greenberg oversees all areas of the business including football operations, commercial, digital, legal, finance, media and communications, integrity and strategy.
He was promoted to the role after spending three years as Head of Football at the NRL, which saw him oversee some of the biggest innovations in the game including a ground breaking concussion policy and a referee’s ‘bunker’ which has revolutionised the sport’s decision making.
Greenberg is a strong advocate for elite athletes using their profile and reach within the broader community to enable positive change.
In 2009, he won the prestigious NSW Sports Administrator of the Year Award and in 2011, was voted as one of ‘Sydney’s top 100 most influential people’ as part of the annual Sydney Morning Herald/Fairfax feature within The Sydney Magazine.
Greenberg has been an Australia Day Ambassador since 2010, helping to promote the celebration of Australia Day at community events throughout New South Wales.
The full list of Australia Day events in the Upper Hunter is available here.