Why Ghana is one of 2025's hottest new destinations - and still a hidden gem

Ghana has appeal for many Australians wanting to experience what West Africa has to offer, from beautiful beaches and lush rainforests to vibrant markets, colourful festivals and a thriving arts scene - and the locals speak English, too. Ghana is surging in popularity, but it's still quiet enough to be considered off-the-beaten-track - and for many travellers, that's part of the attraction.

Ghana bookings through Flight Centre have risen 67 per cent over the past five years, as travellers become more curious and seek out more authentic travel experiences away from the predictable and pricey tourist traps, says global managing director Andrew Stark. He says three-quarters of their Ghana bookings are made by solo travellers, with a typical traveller being a woman in her early 50s.

Holidaymakers are drawn to the country's stunning scenery, epic hiking trails and national parks, intriguing ceremony and culture, Stark says. The nightlife in the capital of Accra is always buzzing and filled with live performances, particularly from local bands and jazz musicians, and the "vibrant and friendly people of Ghana top off the compelling list of reasons to visit," he says.

Small-group tour company Explore Worldwide has launched a new 14-night Ghana itinerary for 2025. It includes the chance to meet village chiefs, and explore places such as Kejetia, one of West Africa's largest markets, the golden coastline on the Gulf of Guinea and the wildlife of Mole National Park.

The company's Africa program manager, Antony Barton, says interest in West African destinations including Ghana has risen more than 40 per cent in a year.

"There has been a great deal of coverage of how popular destinations are being overrun by tourists; the appealing aspect of travelling to Ghana is how very few people travel there," he says. "The fact that the government is stable and there has been investment in infrastructure has also helped."

Mr Barton says Ghana is the type of place where kids will come up and say hello, because they don't see many tourists. The company's tours coincide with the Akwasidae Festival at the Royal Palace in Kumasi, providing a chance to see the Ashanti King, elders and advisers showcasing their roles of power within the kingdom.

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One of her hot tips for people visiting Ghana is its fantasy coffins. "In Accra, you'll find artisans who make these incredible, handcrafted coffins shaped like anything from a fish to a plane, reflecting a person's life and achievements."

Australian passport holders need a visa to enter Ghana. You can fly Emirates to Accra with one stop in Dubai, while Turkish Airlines offers a two-stop service. See the latest travel advice at smartraveller.gov.au