The Scone Advocate is the only paper in Scone which provides the depth and spread of local news coverage. Its close involvement with its community is reflected in its high penetration rate in Scone itself.
Scone shire is a conservative, rural area with a steady population rise. Its economy is diverse and therefore not reliant on one industry.
Rurally, Scone Shire is a major cattle producing area which supports a sale yard and an abattoir.
It is also a major horse breeding area and is renowned as Australia's Horse Capital supported by the development of a world-class racecourse, TAFE college specialising in equine studies and an equine research centre.
Scone Shire is not affected physically by coal-mining but much of its population benefits from the nearby coal industry and power stations for employment.
The wine industry is now starting to make its presence felt in Scone shire and tourism is a growing industry.
Scone has excellent schools, recreation, aged and health facilities.
The area is becoming more and more popular with urban people who are attracted to the rural environment and lifestyle of Scone, just a few hours from Sydney.