Jeep is on the receiving end of a big push back into the European market with potential flow-on benefits for Australia.
As part of the Stellantis group's Fastlane 2030 strategy, which includes introduction of more than 60 new or redesigned vehicles globally by the end of the decade, Jeep says it is committed to expanding its European range to six models within that timeframe.
There are 14 core brands under the Stellantis umbrella - Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep, Lancia, Maserati, Opel, Peugeot, Ram and Vauxhall.
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Stellantis has confirmed it will collaborate with its "historical partner" in China, Dongfeng to create a 51 per cent Stellantis-owned European joint-venture - Dongfeng Peugeot Citroen Automobile (DPCA) - incorporating distribution, engineering, sourcing and capacity sharing.
Among new models for other Stellantis subsidiaries, the Stellantis/Dongfeng JV will produce two small Jeeps underpinned by the 'STLA One' platform for sale in China and other regions.
That regional focus in Europe will be supported by production at the Stellantis Rennes plant in Eastern France, with domestic examples and other exports covered by the existing Dongfeng Peugeot Citroën facility in Wuhan, China.
Thanks to ever-tightening emissions standards in the eurozone, larger Jeeps like the Grand Cherokee SUV and Gladiator pick-up were dropped there in 2024, with the Wrangler departing last year to leave the Avenger compact electric SUV (Jeep's best seller in Europe) and Compass internal-combustion and hybrid crossover as the only models offered.
Speaking at a media roundtable last week, Stellantis Head of Jeep, Ram and Dodge Brands - Enlarged Europe Fabio Catone said, "Small SUVs have been Jeep's strength in Europe since we launched the Renegade in 2014, and we will expand with two additional models that will be larger than the Avenger."
Catone confirmed that before the Euro manufacturing ramp-up begins, next year Jeep will launch the Mexican-built mid-size Recon EV SUV (just released in the USA) in Europe.
It will be followed in 2028 by the first co-developed newcomer, a small plug-in hybrid SUV.
Stellantis Head of Jeep Product Marketing - Enlarged Europe Fabio Carli said the two small SUVs will have multiple powertrains including full-hybrid four-wheel drive variants.
Previous reports suggest the large Wagoneer S electric SUV won't appear in Europe with the smaller, likely Hemi V8-powered, Scrambler ute (due to bow in North America in 2028) also a scratching thanks to its predictably high emissions.
The new SUVs could prove a boon for Jeep in Australia with local sales currently confined to the Avenger, Gladiator and Wrangler (with the last examples of the long-discontinued Grand Cherokees currently trickling out of showrooms).
Not only are year-on-year sales down a massive 66.2 percent to just 296 units to the end of May (and the same period in 2025 was in turn down 20.8 per cent on 2024), tightening New Vehicle Efficiency Standard (NVES) targets will continue to impact the brand's internal-combustion models and overall profitability.
Smaller electrified SUVs sourced out of China would surely release some NVES pressure and offer potential Jeep buyers cleaner, more affordable options.
